The Business of Nurturing
Why Helping Others Shouldn’t mean struggling financially.
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An Introduction to the Postpartum Doula Role
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Practical Distinctions: Who Does What after birth?
Postpartum Doula vs. Mütterpflegerin vs. Hebamme vs. Friends & Family
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Transitioning from Another Career To Become A Postpartum Doula
You’re not “starting over”—you’re pivoting and adding value
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Birth Doula → Postpartum Doula in Germany
You’re already trained in presence, advocacy, intuition—now it's about being there for the long haul.
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How Postpartum Doulas Make All the Difference
Your value is not just felt—it's measurable.
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Finding Your Ideal Clients
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Your Ideal Client
What are we doing here?
We’re not casting a wide net. We’re planting seeds in the right garden. -
Where to Find Them
Your dream clients are not hiding—they’re just waiting for you to speak their language.
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Turning Birth Clients into Postpartum Clients
This is your easiest conversion strategy—it’s not cold outreach, it’s continuing care.
If you’re a birth doula already—this is GOLD.
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Marketing Yourself
This is not about being pushy—it’s about being visible to the right people.
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Attitude Toward Money & Setting Up Postpartum Packages
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Money, Money, Money (And Why We Need to Talk About It)
“Talking about money doesn’t make you less nurturing. It makes your care sustainable.”
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Care Work ≠ Free Work
“Just because we love it doesn’t mean we shouldn’t get paid.”
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Packages That Sell (Without Selling Your Soul)
“Make it easier for clients to say YES to the right level of support.”
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Branding & Standing Out on Social Media
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Instagram and Co – The Pros and Cons
Let’s be honest—social media can be a beautiful tool, or a big energy drain.
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Finding Your Brand Look & Voice – Be Yourself
“Your brand is just your personality, values, and energy—on purpose.”
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Tips and Tricks (and a Few Warnings)
“Instagram is a tool—not a measure of your worth.”
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Working with AI: Your Friendly (But Imperfect) Assistant
“AI won’t replace your heart—but it can save your time.”
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Getting Paid by the Krankenkasse
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The Legal Bit
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Applying to the Krankenkasse
Step by Step - what you need to do, what your Client needs to do and what happens next.
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What Happens Next?
The offer is rejected, approved or needs to be further negotiated
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After the Job
The Money Stuff
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Working with the Krankenkasse
Tips & Tricks
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Working as Haushaltshilfe
Tips & Tricks
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Resources
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Tasks to Complete Course
Meet your instructor
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Meet your instructor ✳
Postpartum Doula, Birth Supporter & Business Mentor for the Nurturing Professions
Hi, I’m Laura – British-born, Köln-based Mama, birth and postpartum doula, and founder of Mothering the Mother.
I’ve supported many women through the wild and tender journey of new motherhood – and I know firsthand how powerful (and how undervalued) this work can be.
After experiencing the emotional shock of postpartum myself – far from family, unsure of what I needed – I became passionate about ensuring no woman feels alone after birth.
I’m trained as a birth and postpartum doula, with additional experience in postpartum cooking, emotional support, and navigating the German health system.
Now, through this course, I help doulas and caregivers build sustainable, soul-aligned businesses – without burning out or playing small.
Let’s get you paid, grounded, and doing what you love.
Laura xx
LAURA
What you’ll learn
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You don’t need everyone to want your services – just the right people. We’ll help you define exactly who your dream clients are, where they spend time (on and offline), and how to speak directly to their hopes, struggles, and values. You’ll finish with clarity around your niche and confidence in how to connect with the kind of clients who make this work feel joyful and easeful.
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Yes, it is possible to get paid by the German public health system as a postpartum doula! But there are a few hoops to jump through – and this course will guide you step by step. From how to talk to your client’s doctor, to which forms to fill out, to what to do if the application is denied, you’ll leave with clarity, confidence, and templates that make the process feel do-able (even if German bureaucracy usually gives you a headache).
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You don’t need a huge following, reels with fancy transitions, or daily content to make social media work for you. In this course, you’ll learn how to show up online in a way that feels authentic, sustainable, and aligned with your values. We’ll cover what to post (and what not to), how to attract the right kind of attention, and how to build trust with potential clients through simple, genuine content.
Course FAQ
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This course is for postpartum doulas, birth doulas, Mütterpflegerinnen, and anyone offering emotional and practical support to new families. Whether you're just starting out or need help turning your passion into a sustainable business, you're welcome here.
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Nope! The course content is available in both English and German. You can switch between languages and choose what feels most comfortable for you.
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Not at all. But if you do want to grow your visibility online, I’ll show you how to do it in a way that feels real, aligned, and not overwhelming.
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Yes! This course doesn’t teach you how to be a doula—it teaches you how to build a business from the care work you're already doing (or preparing to do). If you’re still in training or just starting, this is the perfect companion.
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Yes! We walk you through the process of supporting families who want to apply for Haushaltshilfe, including step-by-step instructions, sample forms, and how to communicate with doctors and health insurance providers.
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Once you buy it, it’s yours. You can go at your own pace, revisit modules, and take what you need when you need it.
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Yes – after completing the practical tasks (mostly Instagram-based!), you’ll receive a certificate of completion from MTM Akademie.
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It’s built specifically for Germany-based doulas and care workers. It’s realistic, un-cheesy, and designed for women who lead with heart but want financial stability too. Plus: it’s bilingual, fully online, and full of real-life tools—not fluff.